In this week’s episode of The Rest is PR, Jacki and Lyle dive into a topic that every business should prioritise—reputation management. Building on their discussion from the previous episode about the Huw Edwards scandal, they explore how reputation impacts not just public figures but also companies and individuals in the corporate world.
Lyle offers a unique perspective, viewing reputation more as a "vibe" around a business or individual than a critical priority. However, Jacki counters with the importance of maintaining a strong reputation, particularly within the C-suite, and how this responsibility should extend throughout an entire organisation. She highlights how customer service—once a frequent pitfall for poor reputation management—has now become a top priority for businesses striving to maintain a positive image.
The episode features insightful examples of exceptional customer service, including a personal experience Jacki had with Apple over a subscription issue. These examples underscore how maintaining an excellent reputation within your industry can significantly elevate your business and provide a competitive edge.
Reputation is not just about managing crises; it’s about consistently delivering quality, integrity, and positive experiences across all aspects of your business. As Jacki and Lyle discuss, companies that understand and prioritise their reputation are better positioned to succeed in today’s competitive marketplace.
For more on how to effectively manage and enhance your business’s reputation, tune in to the full episode of The Rest is PR. Don’t miss the valuable insights shared by Jacki and Lyle—these tips could make all the difference in how your business is perceived by customers, partners, and the industry at large.
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