This week, Jacki and Lyle discuss recent comments made by certain experts and professionals within the hospitality industry that have highlighted how an increase in people doing 'Dry January' has led to lower performance figures than they expected, and how statements like these can set a dangerous precedent when it comes to the importance we place on drinking alcohol in pubs and restaurants. Lyle analyses how he feels these industry experts are paying attention to the wrong metrics considering the increasing desire by many pub-goers to engage in a non-alcoholic beer or two at social events, even going as far as to say they might see more impressive numbers if they analysed these stats in detail as non-alcoholic drinks can be consumers at a slightly quicker rate! Jacki discusses how pubs, restaurants, and the hospitality industry at large need to do far better when it comes to providing a range of non-alcoholic drinks including wines and spirits, mentioning a landlord friend of hers who himself doesn't drink, but acknowledges that the range they offer at his pub could be better. There is a note of hope to end on, as Lyle opens up about his recent experiences in pubs where non-alcoholic beers like Lucky Saint are now increasingly available on draft, with the hope that this only becomes more prominent in the months and years to come!